Case Studies

Proof, not just promises.

Real B2B teams, real pipeline. See how demand leaders turned content, data and intent into audited results they could defend in a board meeting.

0%
Avg lower cost per lead
0
Industries served

Browse by what they solved.

12 stories
Cybersecurity, North AmericaContent Syndication
2.5x
more sales accepted leads

Turning gated research into a pipeline engine

A threat intelligence platform dropped broad lists for ICP matched syndication and doubled the leads reps actually called back.

Cybersecurity, North AmericaRead →
FinTech, EuropeAccount Based
3x
meeting booking rate

One named account list, three times the meetings

Coordinated content and outreach to 400 target accounts tripled the booked meeting rate inside a single quarter.

FinTech, EuropeRead →
B2B SaaS, GlobalIntent Data
47%
faster sales cycle

Reaching buyers while they were still in market

Layering intent signals onto the ICP told sales who to call first, compressing the average deal cycle by nearly half.

B2B SaaS, GlobalRead →
Telecom, North AmericaAdvertising
68%
lower cost per lead

Cutting waste out of a national demand program

Precision placement across the publisher network delivered the same volume of qualified leads at a third of the spend.

Telecom, North AmericaRead →
Healthcare IT, USData
92%
CRM match rate

Cleaning a decade of dirty records into usable pipeline

Enrichment and verification lifted the usable contact base from guesswork to a 92 percent match against the ideal profile.

Healthcare IT, USRead →
Data and Analytics, APACContent Syndication
1,200
SQLs in one quarter

Scaling volume without diluting quality

A high volume program held its accept rate steady while delivering more than a thousand sales qualified leads in ninety days.

Data and Analytics, APACRead →
Professional Services, UKEvents
340
qualified attendees

Filling a flagship webinar with the right room

Targeted promotion put 340 verified decision makers in the audience, not a list padded with free content grabbers.

Professional Services, UKRead →
Cloud Infrastructure, GlobalAccount Based
5x
average deal size

Trading lead count for enterprise logos

Focusing spend on a tight tier one account list grew the average closed deal fivefold over the previous channel mix.

Cloud Infrastructure, GlobalRead →
DevTools, North AmericaIntent Data
2.9x
pipeline from same budget

Spending the same, sourcing far more pipeline

Routing budget toward accounts showing active research nearly tripled sourced pipeline with no increase in spend.

DevTools, North AmericaRead →
MarTech, LATAMAdvertising
4.1x
return on ad spend

Making display pay for a regional launch

Firmographic targeting turned a regional product launch into a channel that returned more than four times its media cost.

MarTech, LATAMRead →
Insurance, USData
3.4M
records verified

Rebuilding trust in the marketing database

A full verification pass across millions of records gave the team a base they could finally segment and act on with confidence.

Insurance, USRead →
Manufacturing Tech, EMEAContent Syndication
23%
sales accepted rate

A syndication accept rate the board believed

Engagement screening pushed the sales accepted rate to nearly a quarter, well above the four percent of broad syndication.

Manufacturing Tech, EMEARead →
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