Service / Lookalike Marketing

Find more of your best customers.

Your best accounts share a profile. We use advanced data modelling to identify the companies that match it, then reach them with precision before your competitors do. Scientifically precise expansion, not broad reach.

FIRMOGRAPHIC/TECHNOGRAPHIC/BEHAVIOURAL
Live match feed
INTENT SCORED
94INTENT
VP of Information Security
Answered: 2026 Cloud Threat Priorities
QUALIFIED
88INTENT
Director of Demand Generation
Answered: B2B Pipeline Benchmark
QUALIFIED
61INTENT
Head of IT Operations
In progress
SCREENING
ICP MATCH · ANONYMISED +150 today
Firmographic match•Technographic profile•Buying behaviour•Industry vertical•Company size•Seniority•Intent signals•
92M+
Companies in match network
40+
Signals per profile model
4
Global regions served
8+
Years modelling pipeline
Overview

The precision of ABM, at the scale of demand generation.

Your best customers share characteristics. They sit in certain industries, operate at a particular company size, use specific technologies and show buying behaviours that set them apart. The challenge is identifying the other companies that match those same characteristics before your competitors reach them.

Squaristic Lookalike Marketing analyses your highest value accounts and builds precision audience models that identify companies sharing the same firmographic, technographic and behavioural profile. We then target those audiences with highly relevant campaigns that replicate the success you have already had.

This is not broad reach targeting. It is scientifically precise expansion. You reach the right type of company, in the right market context, with the right message, based on proven evidence of what your ideal buyer looks like.

Lookalike modeller

Describe your best customers. See the lookalikes.

Set the profile of your highest value accounts and watch the matched lookalike audience across our network update live. This is the precision that broad targeting can never give you.

S Define your seed profile
Seed industry
Company size
Tech stack
Region
Matched lookalike audience
92M
companies match your ideal customer profile
100% of network92M network
Whole network selected. Add seed traits above to sharpen the model and watch the lookalike audience narrow.
Target this audience →
How it works

Built on data quality, rigorous analysis and continuous refinement.

Six steps from your best customers to a lookalike audience that converts.

01Customer Data Analysis
02Ideal Customer Profile Modelling
03Lookalike Audience Construction
04Campaign Targeting and Activation
05Performance Measurement
06Model Refinement
01

Customer Data Analysis

We analyse your best performing customer accounts across firmographic attributes, technographic data, purchase behaviour and engagement patterns.

OUTPUT: ACCOUNT DATASET
Multi-channel activation

Activated across every channel that matters.

Lookalike audiences go live across content syndication, email, display and intent-driven channels, with messaging designed to resonate with that exact profile and results measured against your existing acquisition benchmarks.

Lookalike audience campaign dashboard screenshot
Key benefits

Precision that pays back across the funnel.

01

Higher lead quality

Targeting companies that match your best customers produces leads that are inherently more likely to convert than broadly targeted audiences.

02

Faster market expansion

Enter new verticals, geographies or company size segments with confidence by targeting accounts that mirror your existing customer base.

03

Reduced qualification time

Leads arrive at sales with a higher baseline of relevance, cutting the time spent on qualification and disqualification.

04

Evidence-based targeting

Audiences are built on real customer data rather than assumed personas, making targeting decisions defensible and commercially grounded.

05

Better campaign ROI

More precise targeting means a higher proportion of your budget reaches companies genuinely likely to become customers.

06

Competitive intelligence

The profiling process surfaces insights about your ideal customer that inform strategy, product positioning and sales approach.

Who it's for

For teams ready to expand beyond their known market.

Best for B2B organisations with enough customer data to build a meaningful ICP model and the ambition to grow past their current addressable market.

B2B SaaS & Technology Vendors

Expanding into new accounts or geographies by targeting companies that match their highest value existing customers.

Growth-Stage Technology Companies

Having proven product-market fit and needing a systematic, data-driven approach to scaling their addressable market.

Demand Generation Teams

Improving lead quality and cost per qualified opportunity by replacing broad targeting with precision ICP matched outreach.

Media Agencies

Building data-driven audience strategies for B2B technology clients with a lookalike modelling capability.

Why Squaristic

Rigorous data modelling and multi-channel execution, so lookalikes are not just identified but engaged and converted.

92M+
Companies across our B2B match network
4 regions
North America, EMEA, APAC and LATAM
Evidence
Targeting built on real customer data, not assumed personas

Ready to build a pipeline that closes?

Partner with Squaristic and get a clear, data-driven plan for revenue-qualified pipeline growth.

Book a Free Pipeline Assessment →
Book your assessment

Tell us about your program