Service / Account-Based Marketing

Know the account
before you knock.

In enterprise B2B, information is competitive advantage. We map decision-makers, track buying signals and analyse tech stacks, so every conversation is informed, relevant and positioned around the account, not a script.

STAKEHOLDER MAPPING/BUYING SIGNALS/COMPETITIVE INSIGHT
Live account signals
MONITORING
NS
Northwind Systems
Posted 3 new SDR roles this month
IN-MARKET
VS
Vertex Security
Closed Series C · £40M
IN-MARKET
AC
Acme Cloud
New CRO hired from your customer
NEW
ACCOUNTS IN-MARKET +47 today
Cybersecurity•Cloud & Infrastructure•SaaS•Telecom•FinTech•Healthcare IT•Data & Analytics•Professional Services•
Overview

A comprehensive view of every high-value target account.

Teams that approach target accounts understanding their strategic priorities, technology landscape and buying committee close faster and win more. Those who approach without that intelligence get ignored.

We go beyond public data to map decision-making structures, track buying signals, analyse tech stacks and identify the strategic initiatives driving purchasing decisions.

The result is a transformation in how your team engages: the difference between being one of many vendors in an inbox and being the partner a buyer wants to speak with.

Sample account brief

Build the brief. Watch the account come into focus.

Toggle each intelligence layer and see how a raw target account turns into a sales-ready brief. This is the context your reps walk in with, before the first call.

NS
Enterprise SaaS
2,400 EMPLOYEES · NORTH AMERICA
Intelligence layers
Stakeholder Map+30 pts
›Economic buyer: CFO, prioritising cost consolidation
›Technical evaluator: VP Engineering (ex-competitor)
›Champion: Director of RevOps, met your team at SaaStr
›Blocker: incumbent-vendor sponsor sitting in IT
Buying SignalsAdd
Strategic PrioritiesAdd
Technology StackAdd
Account readiness
30
/100
Cold. This is where generic outreach starts, and stalls.
1 of 4 added4 layers
On the brief: Stakeholder Map
Brief my target accounts →
Delivered to your team

Structured account briefs your reps can act on today.

Findings arrive as clear, structured briefs, buying committee, tech stack, active signals and strategic priorities, ready for sales and marketing to build the next conversation around.

Account-based intelligence dashboard screenshot
How it works

A structured intelligence process, tailored to your account list.

Six steps from a target account list to briefs your team can act on immediately.

01Target Account Definition
02Stakeholder Mapping
03Technology Stack Analysis
04Buying Signal Monitoring
05Strategic Priority Research
06Intelligence Delivery
01

Target Account Definition

We work with you to define and prioritise the accounts that represent the highest potential value to your business.

OUTPUT: PRIORITISED LIST
The difference

Same 100 target accounts. A very different first call.

Generic prospecting gets ignored. Intelligence-led outreach opens conversations with senior decision-makers. Illustrative, based on typical client benchmarks.

Generic outreach
Accounts contacted100
Responded12
Meetings booked4
Opportunities1
Meeting rate4%
Squaristic intelligence-led
Accounts contacted100
Responded41
Meetings booked22
Opportunities9
Meeting rate22%
Key benefits

Better intelligence, better outcome at every stage.

01

Higher response rates

Outreach grounded in account-specific intelligence achieves far higher response and engagement than generic prospecting.

02

Faster deal qualification

Understanding priorities, budget cycles and decision structure before the first call removes guesswork and accelerates qualification.

03

Stronger positioning

Position your solution around the specific strategic challenges and technology gaps inside each target account.

04

Competitive differentiation

Approaching accounts with genuine insight sets your team apart from competitors relying on scripted outreach.

05

Better personalisation

Campaigns built on account intelligence deliver higher engagement and more effective ABM execution.

06

Reduced wasted outreach

Knowing which accounts are actively in a buying cycle lets your team prioritise effort and resources effectively.

Who it's for

For teams with defined target accounts and complex sales cycles.

Designed for B2B organisations working high-value account lists where context is the difference between a reply and a delete.

Enterprise Sales Teams

Needing detailed account context before engaging large, complex prospects with long buying cycles.

ABM Program Leaders

Building personalised, account-specific campaigns that require deep firmographic and behavioural insight.

Sales Development Reps

Who need relevant, timely intelligence to open conversations with senior decision-makers.

Revenue Operations Leaders

Improving pipeline quality and forecast accuracy through better pre-qualification intelligence.

Why Squaristic

Account intelligence that is actionable, timely and connected directly to your sales execution.

92M+
Verified decision-makers across tech sectors
4 regions
North America, EMEA, APAC and LATAM
Every brief
Auditable, structured and ready for outreach

Ready to build a pipeline that closes?

Partner with Squaristic and get a clear, data-driven plan for revenue-qualified pipeline growth, and a free assessment of your target account list.

Book a Free Pipeline Assessment →
Book an assessment

Tell us about your accounts