The FinTech team already knew exactly who they wanted to win: a curated list of 400 named accounts across Europe. What they didn't have was a repeatable way to get those accounts into a room. Outreach ran on one track, content on another, and neither knew what the other was doing at any given account, so booked-meeting rates plateaued well below target.
We tied content and outreach to the same account-level plan. Each of the 400 accounts moved through a single sequence: the right piece of content reaching the right buying committee, immediately reinforced by outreach that referenced it. Sales and marketing worked from one shared view of where every account stood, so no touch landed cold and no follow-up went missing.
“For the first time, every account got the same story from content and from sales, and the meetings followed.”
Within a single quarter, the coordinated motion tripled the booked meeting rate across the named list: the same 400 accounts, worked as one program instead of two disconnected ones. The result held long enough to defend in a board review, and gave the team a template they could re-run against the next account list.
See what one coordinated motion could do to your booking rate this quarter.