Service / Sales Survey

Open the door with a question, not a pitch.

Decision-makers ignore vendor pitches. They answer thoughtful, industry-specific questions. Our Sales Survey programs turn genuine participation into qualified pipeline and structured buying-intent intelligence.

8+ YEARS/92M+ DECISION-MAKERS/BUYING-INTENT DATA
Live survey responses
INTENT SCORED
94INTENT
VP of Information Security
Answered: 2026 Cloud Threat Priorities
QUALIFIED
88INTENT
Director of Demand Generation
Answered: B2B Pipeline Benchmark
QUALIFIED
61INTENT
Head of IT Operations
In progress
SCREENING
ICP MATCH · ANONYMISED +74 today
Cybersecurity•Cloud & Infrastructure•SaaS•Telecom•FinTech•Healthcare IT•Data & Analytics•Professional Services•
4x
Higher response than cold outreach
92M+
Verified decision-makers
4
Global regions served
8+
Years running programs
Overview

A consultative opening that earns a real conversation.

Our Sales Survey programs engage senior decision-makers with relevant, industry-specific questions that invite genuine participation rather than triggering a sales resistance reflex. By opening a dialogue based on insight, your brand is positioned as a thoughtful, credible voice from the very first interaction.

The outcome is dual. You generate a qualified pipeline of decision-makers who have engaged directly with your brand, and you collect structured intelligence on buying intent, current challenges, budget readiness and competitive preferences that makes every subsequent sales conversation far more effective.

Audience estimator

Size the decision-makers you can survey.

Toggle your ICP filters and watch the addressable audience across our verified B2B network update live, the exact people your survey can reach.

Industry
Cybersecurity
Cloud
SaaS
Telecom
FinTech
Healthcare IT
Company size
SMB
Mid-market
Enterprise
Seniority
Manager
Director
VP
C-level
Region
North America
Europe
APAC
LATAM
MENA
ASEAN
Surveyable audience
92M
decision-makers match your criteria
100% of network92M network
Whole network selected. Add filters above to sharpen your reach and watch the surveyable audience narrow.
Survey this audience →
What you receive

Every response becomes structured intelligence.

Qualified respondents arrive as warm leads, each paired with a structured report on budget readiness, active challenges, vendor preferences and buying signals, delivered to your CRM ready for your reps.

Sales intelligence report dashboard screenshot
How it works

Intelligence gathering, brand positioning and lead generation in one motion.

Six steps from survey design to audited pipeline and a market intelligence report.

01Survey Design
02Audience Targeting
03Outreach Execution
04Response Collection and Qualification
05Lead and Intelligence Delivery
06Sales Follow-Up Guidance
01

Survey Design

We design a survey that asks questions your target audience genuinely wants to answer, while capturing the buying-intent signals most valuable to your sales team.

OUTPUT: SURVEY BLUEPRINT
The difference

Same 1,000 decision-makers. A very different response.

A pitch triggers the defences buyers have built against vendors. A survey invites them in. Illustrative, based on typical client benchmarks.

Cold sales outreach
Contacted1,000
Engaged90
Qualified intent35
Sales-accepted18
Accept rate1.8%
Squaristic Sales Survey
Contacted1,000
Engaged380
Qualified intent210
Sales-accepted140
Accept rate14%
Key benefits

Outcomes cold outreach and content marketing cannot reach.

01

Higher engagement rates

Decision-makers who ignore a cold sales email will often participate in a well-constructed industry survey, opening doors standard outreach cannot.

02

Qualified buying-intent data

Responses reveal budget readiness, current vendor relationships, active evaluation timelines and specific pain points before your team makes contact.

03

Brand credibility

A research-oriented, consultative approach positions your brand as insight-driven and builds credibility ahead of any commercial conversation.

04

Warm pipeline

Participants who engage with your survey have demonstrated interest in your category. They are materially warmer than any cold prospect list.

05

Market intelligence byproduct

Aggregated survey data reveals your market's current priorities, challenges and technology preferences, informing your broader strategy.

06

Sales efficiency

Reps armed with survey intelligence bypass generic discovery and move straight to consultative conversations grounded in the prospect's real situation.

Who it's for

For teams selling to senior decision-makers at scale.

Most effective for B2B organisations that want to open quality conversations where cold outreach has run out of road.

B2B Technology Vendors

Engaging C-suite and VP-level buyers in a format that builds credibility rather than triggering a sales objection.

Enterprise Sales Teams

Opening high-value target accounts through a warm, intelligence-led entry point where cold outreach has limited effectiveness.

Product Marketing Teams

Gathering real-world intelligence on buyer priorities, competitive preferences and technology trends while generating pipeline.

Media Agencies

Running integrated demand-generation programs that combine lead generation with market research for B2B technology clients.

Why Squaristic

We bring the audience, the methodology and the follow-up infrastructure, so your sales team receives warm, informed leads rather than cold contacts.

92M+
Verified decision-makers across tech sectors
4 regions
North America, EMEA, APAC and LATAM
Dual
Qualified pipeline and market intelligence in one program

Ready to build a pipeline that closes?

Partner with Squaristic and get a clear, data-driven plan for revenue-qualified pipeline growth.

Book a Free Pipeline Assessment →
Book your assessment

Tell us about your program