Service / Content Syndication

Your best content
deserves a bigger stage.

Most syndication delivers contacts, not buyers. We put your whitepapers and reports in front of opted-in decision-makers matched to your ICP, and screen for genuine engagement, not just a form fill.

92M+ DECISION-MAKERS/REAL-TIME CRM
Live lead feed
REAL-TIME → CRM
AC
VP Infrastructure · Acme Cloud
Read "2026 Zero-Trust Benchmark"
QUALIFIED
NW
Dir. Demand Gen · Northwind
Read "B2B Pipeline Playbook"
QUALIFIED
VS
CISO · Vertex Security
Read "Cloud Threat Report 2026"
SCREENING
ICP MATCH · VERIFIED +128 today
Cybersecurity•Cloud & Infrastructure•SaaS•Telecom•FinTech•Healthcare IT•Data & Analytics•Professional Services•
0
Qualified leads delivered
0M+
Verified decision-makers
0
Regions Served
Overview

Syndication,
run the way demand-gen leaders wish their last vendor had.

The volume always looks fine on a spreadsheet. Then sales works the list and finds people who grabbed a PDF to get a rep off the phone, not because they're evaluating anything.

We match your assets to opted-in contacts on firmographics, technographics and role, then screen for genuine engagement. Every lead is auditable: you see who it is, what they consumed, and why it cleared your criteria.

The result is a steady flow of leads your reps will actually call back, delivered to your CRM in real time, with the attribution to prove what's working.

Audience estimator

Size your matched audience in seconds.

Toggle your ICP filters and watch the addressable audience across our publisher network update live. This is the precision your last vendor couldn't show you.

Industry
Company size
Seniority
Region
Estimated matched audience
92M
opted-in decision-makers match your criteria
100% of network92M network
Whole network selected. Add filters above to sharpen your reach and see the matched audience narrow.
Get this audience →
In your stack

Every lead lands in your CRM, fully attributed.

Contact data, the asset they consumed, engagement detail and campaign source, delivered in real time to Salesforce, HubSpot or Marketo, ready for your reps.

CRM dashboard showing attributed lead and campaign data
How it works

Precision targeting. Quality assurance. Transparent reporting.

Five steps from your asset to audited pipeline in your CRM.

01

ICP Definition

We work with you to define your ideal customer profile, industry, company size, job function, seniority and technology stack, so every lead is matched to who you actually sell to.

OUTPUT: TARGETING BRIEF
The difference

Same 1,000 leads. A very different funnel.

Broad syndication leaks quality at every stage. ICP-matched, engagement-screened leads hold their value all the way to sales-accepted. Illustrative, based on typical client benchmarks.

Typical broad syndication
Leads delivered1,000
Genuinely engaged320
Sales-qualified110
Sales-accepted40
Accept rate4%
Squaristic ICP-matched
Leads delivered1,000
Genuinely engaged640
Sales-qualified390
Sales-accepted230
Accept rate23%
Key benefits

Built for pipeline you can defend in a board meeting.

01

Quality over volume

Verified, engaged contacts over raw counts. Leads who actively downloaded your content, not just clicked an ad.

02

Permission-based only

Every contact has explicitly opted in to receive relevant B2B content. Compliant brand, clean pipeline.

03

Real-time CRM delivery

Leads flow into Salesforce, HubSpot or Marketo as they're generated, enabling immediate follow-up.

04

Firmographic & technographic

Target by industry, size, revenue, title, seniority, geography and tech stack for maximum relevance.

05

Full transparency

Campaign-level reporting on delivery, engagement and lead quality. No black boxes, no guesswork.

06

Scalable volume

Pilot or high-volume program, our network scales to your pipeline targets without diluting quality.

Who it's for

For teams with strong content and a number to hit.

Best for B2B brands and agencies that need a reliable, scalable channel to turn content into pipeline.

B2B SaaS & Tech Vendors

Generating MQLs from whitepapers, product guides and research targeting enterprise buyers.

Demand Generation Teams

Seeking a predictable, performance-based lead source to supplement inbound and paid.

Media Agencies

Running content distribution for technology clients across North American and global markets.

Product Marketing Teams

Measuring how target accounts engage with specific assets before sales outreach begins.

Why Squaristic

Eight years of ICP-matched syndication across hundreds of campaigns, replacing lead-volume guesswork with audited pipeline.

92M+
Verified decision-makers across tech sectors
4 Regions
North America, EMEA, APAC and LATAM
Leading
Lead acceptance & SQL conversion vs benchmarks

Ready to build a pipeline that closes?

Get a clear, data-driven plan for revenue-qualified pipeline growth, and a free assessment of your current syndication.

Book a Free Pipeline Assessment →