Tele and Email Marketing – A Union that Guarantees Success

We have often heard that the first impression is the last impression. The way one represents their brand goes to show how dedicated they are towards their marketing strategy. When you are selling a product or a service, marketing is essential to create awareness among the customers and provides certain reliability that lures the customers towards your brand.

Among the many forms of marketing strategies built up over time, the two forms we are discussing today are telemarketing and email marketing and how a hybrid approach can be beneficial for your brand campaign.

An introduction – telemarketing is the action of contacting your potential leads via telephone, which these days can also include the option of video conferencing. This, according to many is an outdated concept, but even today, when used wisely, can do wonders for your brand.

Email marketing is the strategy of reaching out to your prospective clients via emails. It is considered to be the safer option since you can target a bigger number of leads in a short amount of time.

A business simply cannot succeed with just a traditional or a modern digital strategy to attract clients. But it has far better chances of prosperity if it picks up a combination of these two strategies. Both should have their own space in the marketing room which will deliver successful and harmonious results. Some of the advantages of these approaches are –

• When proposing to small-scale clients, calling them will yield a better outcome since they usually prefer a personal proposition that also builds trust. Whereas when you are dealing with large-scale clients, emails are a better option so you can avoid the robotic first-step phone conversation with people who don’t make the decisions.
• A good way to share your inquiries about a client is through emails, while the best way to get answers from a client is through calls. An email gets the client ready for a conversation and a call encourages them to share details that would otherwise not be shared in a formal email. Both strategies ensure that no questions are left out and the information flows freely, which will lead to a good campaign.
• The safest way in the current age to approach new leads would undoubtedly be through email, as it helps in filtering the right clients. And to seal the deal, phone calls are the best option as it helps in building a personal connection and fast-forwarding the process.

Time and again, a combination of traditional and modern marketing strategies has proven to fetch remarkable results for businesses. A fusion of phone calls and emails to filter and pursue the right leads for your brand may seem a little offbeat, but they complement each other well and are a sure-shot way of reaching the target.

The biggest merit of this amalgamation is that one’s advantage covers the other’s disadvantage.

Emails may offer a time-saving method when starting out with new and potential clients, but we need phone calls to seal the deal, which gives both the business and the client assurance. The two-step strategy also helps in sifting out high-quality leads which eventually helps your business in climbing the success ladder.

Once you get past the initial email conversations, you can move on to phone calls for detailed discussions and instant feedback, if and when necessary. This also helps in gradually building up the trust and relationship between the business and the client, without coming on too fast or forward, which might harm the association.

Oftentimes for brands to generate quality leads, a union of old-school and contemporary processes is recommended and has generated wonderful results. These two strategies individually have shown to be profitable for businesses for a long time, and we can only imagine what the combination might bring in.