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EU Data Protection

Updated: 18th July 2024

Squaristic Media respects your privacy and your rights to control your Personal Data. This statement will let you know what personal data Squaristic processes are, how we use personal data and the rights you have to control and protect your data. Please take the time to review our statement and if you have any questions, please contact us by emailing wecare@squaristic.com.

1. Background

The General Data Protection Regulation (“GDPR”) was the biggest shake-up of Data Protection and Privacy laws in the EU in decades. Now the CCPA in California, USA has come into force and both laws are forcing companies to change the way they process Personal Data. They are designed to ensure you have greater control over how your data is used in today’s technological world. Please take the time to read this statement to understand how we process personal data and why we process it. We may need to update this statement from time to time so do check back occasionally to stay up to date.

2. About Squaristic

Who we are: Squaristic Media LLP of Unit 6, Lower Plaza, Nine Hills Plaza, NIBM Road, Pune 411048, MH, India(company number: AAR-0879). For any privacy or data protection queries please email Squaristic at wecare@squaristic.com.

What we do: Squaristic provides subscribers with an online platform to access accurate business data with worldwide coverage and a focus on hard-to-reach emerging markets along with traditional mainstream territories. Why we do it: It’s our mission to enable businesses to promote more effectively to the right people in other businesses.

3. Lawful Basis for Processing Personal Data

The Data Protection Act defines some lawful bases for the processing of Personal Data. Of these, we have concluded that the most appropriate lawful basis for processing personal data is our legitimate interests. This is because:

  • Owing to the nature of our business and the size of our database, it is impractical for us to contact every individual to obtain his/her consent.
  • The processing we do is unlikely to affect the fundamental rights and freedoms of the individuals whose data we collect and store and make available to our customers. We have concluded this because:
  • We only process information taken from the public domain that is specific to business (B2B) data (your work email for example), never personal (B2C) data (your personal email for example);
  • We provide Business Data to help our customers promote their offerings to other businesses;
  • It’s in the interest of individuals whose personal data we process for us to maintain healthy and accurate information so that businesses can better reach the most relevant business contacts – promoting the legitimate interests of the individual and our customers.
  • Where you subscribe to our content or use Squaristic, we will rely on our contractual relationship to process your data to provide goods and/or services to you.
  • Should we rely on your consent in any circumstances to process your data you can easily withdraw your consent at any time by contacting us at wecare@squaristic.com or by using any unsubscribe mechanism supplied (such as an unsubscribe link in an email).

4. What data does Squaristic have?

The type of information we may process about you includes:

  • Personal Data: this is personally identifiable information which includes your first name and last name, your business telephone number (a switchboard or general contact number or a direct contact number), work email address, public social link (such as a public LinkedIn profile link), location (that identifies a city or region where you live and/or work). All this information is available and collected from the public domain, for example on a website or public register;
  • Details you provide to us by filling in forms, using chat tools on our sites or via telephone or email. This includes information provided when you register to use our site or subscribe to our service/content;
  • If you contact us, we may keep a record of that correspondence;
  • Details of transactions you carry out through our site/sites and of the fulfilment of your orders; and
  • Details of your visits to our site/sites include, but are not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our billing or other purposes.
  • To support system administration and reporting we may collect your computer information (such as IP address to identify your location when signing up to Squaristic). We will never pass on this information to third parties unless required by law.

5. Cookies

We use cookies and other similar technologies to collect and store information about you when you visit our site/sites or use our services. This may include information that is used to identify your browser and/or your device. This information helps us to provide better more streamlined experiences for you when you use our services or view our content.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or mobile device. For example, cookies can be used to collect information about your use of the services during your current session and over time (including the web pages you view and the files you download), your operating system and browser type, your internet service provider, your domain name and IP address, the website that you visited before our website, and the link that you use to leave our website.

If you are concerned about having Cookies on your computer, you can choose to set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your computer. However, if you choose to block or delete Cookies, certain features of the Squaristic services or website may not operate correctly.

6. What does Squaristic do with the data?

Compilation & Verification: Once collected Squaristic periodically tests the data it has to ensure high levels of accuracy and validity. Using trusted partners Squaristic updates and validates firmographic and technographic information and it combines this with the tested data to form a complete record of Business Data.

Storage & Security: Squaristic stores Business Data in its cloud platform and all personal data is AES-256 encrypted at rest including the underlying storage, automated back-ups, logs, read replicas, and snapshots. Squaristic does not then do anything else with the Business Data it holds other than make it available to its Customers. Where data is transferred to customers inside or outside of the European Economic Area (EEA) we will take reasonable steps to ensure any personal data is treated securely and by applicable data protection laws.

Retention: It is mission-critical for our business to be able to provide customers with accurate data. Therefore, we will retain your personal information for as long as it remains accurate and up to date (as best we can tell it is accurate) and we will remove your data if we confirm that it is no longer accurate or you have requested to restrict us from processing your data.

Use of the data: We use your information for several purposes, such as:

  • Providing our customers with access to a database of accurate Business Data Records designed to enable them to promote their goods and services using marketing to the right people (decision-makers, influencers, champions etc.) in other businesses;
  • Promoting your business so it can be found when searched for;
  • Helping us keep you up to date about changes to the platform/website, its content, our services, changes in policies and other important notifications;
  • Enabling you to interact with features or tools on our website/platform;
  • Providing you with the services we have and offering new services;
  • Improving your user experience;
  • Gathering analytics on usage and other statistics to improve features and functionality.

Should we need to contact you we will generally do this via email from our wecare@squaristic.com address but we may also contact you by post or telephone unless you request otherwise.

7. Your Rights

As an EU resident, you have the right to:

  • Rectification: You may request that we correct any inaccuracies in the personal data that we hold on you;
  • Be Forgotten: In certain circumstances, you may have the right to be forgotten (which means we have to erase all of your personally identifiable data). To ensure we can restrict all future processing of your data we recommend you request to opt-out of Squaristic which will enable us to suppress you from future communications, rather than delete your data. You can use this link to opt-out;
  • Restriction: In some cases, you may ask for the processing of your data to be restricted because there is some disagreement about its accuracy or legitimate usage – i.e. requesting that we do not process your data for marketing purposes by keeping a single record of your data on a suppression list. You can use this link to opt-out;
  • Object: to state that you object to our processing of your data if we are relying on legitimate interest as the lawful ground for processing; and
  • Portability: You may request to have your data transferred from us to a different organisation.

8. Changes to this Privacy Statement

Changes to this Statement will appear on this page. Any changes to our Privacy Policy will be posted on our website(s) to keep you informed and where appropriate, we shall notify you via email.